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TOSHIBA STRENGTHENS ITS FLAT PANEL TV LINE-UP WITH NEW LARGER LCD TV SCREEN SIZES, NEW PLASMA TV MODELS AND THE BROADEST SELECTION OF LCDVD™ IN THE INDUSTRY

Toshiba introduces new LCD screen sizes with 1080p resolution

CES, LAS VEGAS – JANUARY 04, 2006 – Toshiba America Consumer Products, L.L.C. ("Toshiba") displayed its newly expanded flat panel TV line-up at CES 2006. Exhibiting one of the most extensive flat panel TV assortments in the industry, Toshiba continued to show its leadership with the widest offering of LCDVD (LCD/DVD Combination TV) models available. Further strengthening the line, Toshiba displayed two new Plasma TV models and two new 1080p LCD TV screen sizes.

"Toshiba continues to broaden and strengthen its flat panel TV line-up with new screen sizes and new technologies," said Scott Ramirez, Vice President, TV Marketing. "As a leader in home theater, it has been our history to provide high quality displays with a wide variety of consumer choice. We now continue that flat panel TV history with 25 different flat panel TV models, including two new step-up 1080p LCD TV screen sizes in the key 40" to 50" home theater size range."

Toshiba displayed two new High Definition Plasma TV models. The new 42HP66 (42" diagonally measured) and 50HP66 (50" diagonally measured) utilize 10,000:1 high contrast ratio panels for enhanced picture quality. These full featured models come equipped with digital tuning (ATSC/QAM), dual High-Definition Multimedia Interface (HDMI™) inputs, a PC input and a new modern cosmetic design.

In addition, Toshiba displayed new 42" and 47" diagonally measured XHD™ 1080p LCD TV models. XHD LCD will be available in both TheaterWide® and Cinema Series®. They create the perfect step-up from the 720p Plasma models and will include advanced Toshiba technology such as:

- HIGH-SPEED LCD Panel Technology (8ms or less Panel Response Speed). Provides clean natural images from fast motion video.

- New PixelPure™ 14-Bit Digital Video Processing. This new high-speed system operates at 333 MHz and provides true 14-Bit processing for more natural images. In addition to its high bit rate, PixelPure 14-Bit features new real speed progressive scanning, increased dynamic range, increased sharpness, improved video noise reduction and dynamic gamma for uncompromised picture quality.

- CableCARD™ Slot. Allows reception of Analog and Digital Cable TV without the use of a separate Set-top Box (Cable Service Required).

- TV Guide On Screen® Interactive Program Guide. Easy channel navigation for Terrestrial TV, Cable TV and now DIRECTV Set-top Box Control.

- THINC™ (Toshiba Home Interactive Network Connection). Home entertainment networking that allows consumers to connect their TV to their computer and playback MP3 files and JPEG files using only the TV remote.

- New SystemMaster™ ergonomic universal remote control.

Expected Availability - Plasma
42HP66 (April 2006); 50HP66 (May 2006)

About Toshiba America Consumer Products, L.L.C.
Toshiba America Consumer Products, L.L.C. is a limited liability company, owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide. Toshiba America Consumer Products, L.L.C. is a pioneer in DVD and DVD Recorder technology and a leading manufacturer of a full line of home entertainment products, including flat panel TV, rear projection, direct view televisions, combination products and portable devices. Toshiba America Consumer Products, L.L.C. is headquartered in Wayne, New Jersey with production facilities in Lebanon, Tennessee. For additional information please visit http://www.tacp.toshiba.com.

HDMI and High-Definition Multimedia Interface are trademarks of HDMI Licensing, L.L.C.
CableCARD is a trademark of Cable Television Laboratories, Inc.
TV Guide On Screen is a registered trademark of Gemstar-TV Guide International, Inc. and/or one of its affiliates.