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Jose,
Color brightness can be adjusted on every TV set, plasmas and LCDs. Though unless you place the TV in a very well-lit room, you will probably want to turn down the brightness from vivid levels that are typical on the showroom floor.
Contrast levels at the numbers that we are seeing now are becoming beyond visible. That is most people will not be able to perceive the difference between 15,000:1 contrast and 35,000:1. And definitely, when the TVs start hitting 100,000:1 and 1,000,000:1, these numbers are basically theoretical mathematical calculations.
A Blu-ray DVD on a plasma 720p will look great. You can set the Blu-ray player to output 720p and if you are sitting more than six or seven feet away, you will not be able to see the difference in resolution from a 1080p TV.
If you have more questions, feel free to ask.