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Tom,

I write in detail about this 120Hz video-look phenomenon in my review of the VIZIO SV420XVT.

The simple solution for those that don't like how films playback at 120Hz is to turn off that feature when watching movies and turn it on when viewing sports.

Or buy a plasma.

I'm just finishing my CES 2009 report. Let me warn you that manufacturers are showing 240Hz LCDs and talking about 480Hz models in the near future.

I can only hope that as this technology evolves, we will have more sophisticated ways to tweak it.