BONITA SPRINGS, Fla., May 19 /PRNewswire/ -- Toshiba America Consumer Products, L.L.C. ("Toshiba") showcased its full line of high definition REGZA branded LCD TV models at its annual dealer line show. Announced as a global brand for Toshiba LCD TVs, the REGZA line will utilize Toshiba's own PixelPure Hi-Bit(TM) 12-bit digital video processing, and fast CineSpeed(TM) LCD Panel technologies, to deliver stunning lifelike images, unlike anything Toshiba has offered before.

"REGZA will set the new standard for premium LCD TV," said Scott Ramirez, Vice President of Marketing, Toshiba America Consumer Products TV Group. "By combining our new CineSpeed LCD panel with 33 percent faster response speed, and our new PixelPure Hi-Bit digital video processing with up to 50 percent improvement in bit rate, we have created picture quality that is truly spectacular. With 4,096 levels of gradation, our new 12-bit processing provides 16 times the gradation levels of competitors' 8 bit systems, for smoother, more natural images. As it is the variations in processing quality that create the differences between brands, we are confident that the REGZA Engine will become the clear choice for anyone who wants the best possible picture quality."

For 2006, Toshiba will offer an extensive line-up of 12 REGZA LCD TV models in home theater screen sizes ranging from 26" to 47" measured diagonally. REGZA series will include REGZA, REGZA LCDVD(TM) with built-in DVD player, REGZA XHD(TM) with 1080p display resolution, Cinema Series(R) REGZA, and Cinema Series REGZA XHD.

All REGZA models feature a new CineSpeed LCD panel with a fast response speed of 8ms or less, and a wide 176 degree viewing angle. These models also come equipped with ATSC/QAM digital tuning, which enables the sets to receive both digital terrestrial and digital cable-in-the-clear broadcasts. In addition, REGZA models offer complete jack packs that include a PC Input, and HDMI(TM) (High-Definition Multimedia Interface) for a direct digital connection to an A/V source device such as a digital cable box or satellite receiver. To ensure form meets function, all REGZA models feature new sleek cabinetry in Black and Silver.

REGZA LCDVD models include a built-in DVD player for ultimate convenience. These models also feature Toshiba's innovative THINC(TM) RJ-45 network capability, allowing consumers to connect the TV to a PC and view their JPEG picture files, or listen to their MP3 audio files, using only the TV remote.

REGZA XHD models provide 1080p full HD resolution. These models also include a CableCARD(TM) slot, and TV Guide On Screen(R), for digital cable ready (DCR) capability. XHD models also offer dual HDMI, HD Window POP, and Toshiba's new Native Mode providing clean 1080p pixel-for-pixel display without scaling or overscanning.

Cinema Series REGZA models are wrapped in distinctive Cinema Series cabinetry, with a beautiful high-gloss black finish. This design features Toshiba's innovative SoundStrip(TM) speaker technology, enabling compact cabinetry without sacrificing big home theater sound. Cinema Series models also include Toshiba's new ColorMaster(TM) color management system which provides hue, saturation and brightness control of 6 individual colors, and a new 6-item home theater remote control.

LCD TV is a fast growing category, and demand for REGZA is expected to be strong. In order to ensure adequate supply, Toshiba has dedicated its TMX production facility to LCD TV only, and increased LCD final assembly lines there by 200 percent.

The REGZA brand will come to life with a specially designed logo, and will be heavily promoted in a national campaign that includes print ads, literature, point-of-purchase materials, on-line and more.

Models, Expected Pricing and Expected Availability

REGZA LCD TV
26HL66 ($1,199.99, Available Now)
32HL66 ($1,599.99, Available Now)
37HL66 ($2,199.99, August 2006)

REGZA LCDVD(TM)
26HLV66 ($1,299.99, June 2006)
32HLV66 ($1,699.99, June 2006)
37HLV66 ($2,299.99, July 2006)

REGZA XHD
42HL196 ($2,999.99, July 2006)

Cinema Series REGZA
37LX96 ($2,599.99, July 2006)

Cinema Series REGZA XHD
42LX196 ($3,299.99, July 2006)
47LX196 ($4,499.99, August 2006)

* Release of Additional REGZA Models to Follow

About Toshiba America Consumer Products, L.L.C.
Toshiba America Consumer Products, L.L.C. is owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide. Toshiba is a pioneer in DVD and DVD Recorder technology and a leading manufacturer of a full line of home entertainment products, including flat panel TV, rear and front projection and direct view televisions, combination products and portable devices. Toshiba America Consumer Products, L.L.C. is headquartered in Wayne, New Jersey. For additional information please visit http://www.tacp.toshiba.com/.

CableCARD is a trademark of Cable Television Laboratories, Inc. HDMI and High-Definition Multimedia Interface are trademarks of HDMI Licensing, L.L.C.

TV Guide On Screen is a registered trademark of Gemstar-TV Guide International, Inc. and/or one of its affiliates.