CEDIA, DENVER, CO – SEPTEMBER 5, 2007 – At the CEDIA show today, Toshiba America Consumer Products, L.L.C. ("Toshiba") announced two additions to its premium REGZA LCD HDTV line. The new 1080p Full HD models feature the latest high quality video and audio features offered by Toshiba and the "World's Thinnest LCD TV Bezel" measuring less than 1" wide, offering more screen in less space. These new REGZA Super Narrow Bezel (SNB) models will be available in 40" and 46" diagonally measured screen sizes.

"Our new REGZA LCD line has already been a huge success," said Scott Ramirez, Vice President of Marketing. "We have set new standards in picture quality with our PixelPure™ 14-bit internal processing, and we will now set a new standard in design with the world's thinnest LCD TV bezel. These premium models are not only strikingly beautiful; they also allow you to put a larger TV in a smaller space. In fact, our new 40" SNB model fits in the space of a standard Toshiba 37", which means that many consumers can now fit a 40" model into their existing home theater furniture."

According to the NPD Group's retail tracking service, Toshiba's 32" to 42" U.S. LCD TV market share saw a 77 percent increase in unit share among total TVs including combos, from Q1 to Q2, rising to over 10 percent total LCD market share with the new line introduction. 46" to 57" models are now shipping, and the same level of success is expected in those larger screen sizes.

In addition to sporting a beautifully redesigned slimmer frame in high-gloss black with chrome trim, the new 40" and 46" diagonally measured SNB models offer advanced REGZA technology to produce clear, vibrant, lifelike images worthy of the new design.

SNB models feature new 10 Bit LCD Panels for a richer and more accurate picture with 64 times the colors of an 8 Bit Panel. To further enhance picture quality, these models also feature xvYCC signal support to accept 1.8x more colors than standard HD signals. When combined with Toshiba's PixelPure 3G 14 Bit internal Digital Video Processing with 4,096 levels of gradation, DynaLight™ dynamic backlight for deeper blacks, and ColorBurst™ wide color gamut CCFL for enhanced color rendition, the result is nothing short of spectacular.

The total SNB design is enhanced by the super-slim SoundStrip2 speaker system. This system eliminates any cabinetry below the thin strip of speaker, while maintaining rich home theater sound.

Complete connectivity includes 3 HDMI™ digital inputs, all with CE-Link HDMI-CEC control for optimum ease-of-use. For PC Gamers, SNB models also feature a PC input capable of high-resolution WXGA and SXGA display.

The momentum Toshiba has experienced around REGZA directly relates to the industry-leading technology, beautiful and enhanced cosmetic design and outstanding viewing experience the line provides. With a full line of feature packed HD LCD TVs, Toshiba expects to continue its strong growth and solidify its position as a leader in flat panel TV. For individuals interested in learning more about Toshiba REGZA televisions, please visit http://www.regza.com.

Expected Pricing and Availability

REGZA Super Narrow Bezel Models
40RF350U ($1,899.99, September 2007)
46RF350U ($2,499.99, September 2007)

About Toshiba America Consumer Products, L.L.C.
Toshiba America Consumer Products, L.L.C. is owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide. Toshiba is a pioneer in HD DVD, DVD and DVD Recorder technology and a leading manufacturer of a full line of home entertainment products, including flat panel TV, combination products and portable devices. Toshiba America Consumer Products, L.L.C. is headquartered in Wayne, New Jersey. For additional information please visit http://www.tacp.toshiba.com.

* "World's Thinnest LCD TV Bezel" claim is based on data as of August 3, 2007.

HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing, L.L.C. All others are trademarks or registered trademarks of their respective companies.