CES, LAS VEGAS - JANUARY 5, 2005; Toshiba America Consumer Products, L.L.C., (Toshiba) showcased today its full line of Cinema Series products at CES. Consumers continue to turn to Toshiba's Cinema Series line of televisions when looking for a superior picture and beautiful cosmetics. To emphasize Toshiba's focus on design and innovation, the Cinema Series Plasma TV and DLP Projection TV will be featured in a home environment at the CES booth, highlighting how the televisions can blend into a room while also providing advanced picture quality.

One of the most notable Cinema Series televisions is the DLP TV, given the 2005 CES Innovations Award for its unique design and advanced technology. In 2005 Toshiba will be expanding its Cinema Series line of 16:9 CTV, LCD TV, Plasma TV, and DLP PTV models to include new screen sizes and digital features. Toshiba also announced that it will expand its portfolio of DLP TVs in 2005 to feature 1080p resolution in select models, providing superior design and technology to enhance the consumer's home theater experience. "With Cinema Series, we continue to provide consumers with TVs that utilize superior picture quality and cosmetic design to enhance their home theater experience, and their home," said Scott Ramirez, Toshiba America Consumer Products VP, Marketing. "In 2005, we will broaden the Cinema Series brand with an expanded line-up of 16:9 CTV, LCD, Plasma, and DLP PTV. With new larger screen sizes, new cosmetic designs, new digital features, and new 1080p Resolution, Cinema Series is the brand to watch, and the brand to own."

Cinema Series DLP Projection TV
Toshiba Cinema Series DLP Projection TVs will be prominently featured at this year's CES. The line up includes the 52HMX84 and 62HMX84 HD Monitors, as well as the 52HMX94 and 62HMX94 Integrated HDTVs.

The technology at the center of Toshiba's DLP sets is a proprietary Digital Light Engine named (Toshiba Advanced Light Engine) designed and manufactured by Toshiba. This new system utilizes Texas Instruments' step-up HD2+ chip to provide high resolution with improved brightness and contrast. Another development from Toshiba is the incorporation of the new PixelPure™ Digital Video Processing Suite. The line of DLP PTVs also employs the new TheaterFine™ DFP Screen technology with a Digital Fine Pitch and Anti-Glare Coating that results in incredible detail and noticeably deeper blacks for a better picture. There is even the new Radiance DC Lamp technology with high brightness and lower power modes (for extended life), and a Quick Restart feature that allows the sets to restart quickly after power down.

Cinema Series Flat Panel TV
Flat Panel TVs are becoming more and more popular as consumers look for their home entertainment equipment to make a statement on their lifestyle. Cinema Series Flat Panels from Toshiba provide not only beautiful cosmetic design, but also the picture quality for which Toshiba is known.

Toshiba displayed its 42HPX84 16:9 Plasma HD Monitor, featuring 720p (1024x768) True HD panel resolution and its 32HLX84 16:9 HD Monitor LCD TV featuring 720p (1366x768) True HD panel resolution and dual HDMI digital inputs.

The Plasma model utilizes a new double baffle design, while the LCD model utilizes a new space saving bottom speaker design. Other features include SRS® WOW™ and Virtual Dolby for unparalleled sound quality, as well as Digital 3DYC Comb Filter,Cinema Mode (3:2 Pull Down), Color Temperature Control, HD Dynamic Contrast, and Movie and Sports modes for user convenience and enhanced picture quality.

The Cinema Series Look
Always a distinguishing characteristic of the Cinema Series brand, the cosmetics continue to define the entire offering. With family design elements shared throughout the entire line, the Cinema Series models set themselves apart. Direct View CTV models are Silver with Black Bezel and CRT-Based PTV models are Silver with Black Bezel-less look. DLP PTV models are Silver with Black Bezel with Acrylic Bezel Cover, the new LCD TV utilizes a Space Saving Design with a Glossy Black Bezel with Silver Speakers & Banding, and the Plasma TV features a Glossy Black finish with Silver Banding.

Suggested retail pricing information:
CTV - 30HFX84 ($999.99); 34HFX84 ($1,599.99)
HD PTV - 51HX94 ($2,399.99); 57HX94 ($2,599.99)
DLP - 52HMX84 ($3,299.99); 62HMX84 ($3,999.99); 52HMX94 ($3,599.99); 62HMX94 ($4,299.99)
LCD TV - 32HLX84 ($3,099.99) PLASMA TV - 42HPX84 ($4,799.99)

About Toshiba America Consumer Products, L.L.C.
Toshiba America Consumer Products, L.L.C. is a limited liability company, owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide. Toshiba America Consumer Products, L.L.C. is a pioneer in DVD and DVD Recorder technology and a leading manufacturer of a full line of home entertainment products, including flat panel TV, rear and front projection and direct view televisions, home theater projectors, combination products and portable devices. Toshiba America Consumer Products, L.L.C. is headquartered in Wayne, New Jersey with production facilities in Lebanon, Tennessee. For additional information please visit http://www.tacp.toshiba.com.