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SEEING IS BELIEVING: WESTINGHOUSE UNVEILS NEW LINEUP OF ENHANCED 120HZ 1080P LCD HDTVS AT ULTRA-AFFORDABLE PRICESLCD Leader Provides the Highest Quality HDTVs to Create a True Home Theater at the Best Prices In the Marketplace Today
Las Vegas, NV – Westinghouse Digital Electronics, one of the leading LCD manufacturers in the U.S.*, is making owning a high-end, large screen LCD HDTV more affordable than ever with the launch of its new TX Series of advanced 120Hz refresh rate 1080p LCD HDTVs. Available in 37", 42" and 55" class models, the new TX Series brings sophisticated and improved technology and viewing quality into the mainstream at industry-leading, affordable price points.
Westinghouse’s new TX Series features a 120Hz frame rate, with state-of-the-art motion estimation/motion compensation technology, that refreshes picture images at twice the speed of standard 60Hz HDTVs. By doubling the frame rate, the TX Series rapidly refreshes screen images to provide added viewing clarity. The TX Series incorporates advanced technology that detects when screen images are moving quickly and inserts additional picture frames to ensure smooth, clear and sharp images with stunning viewing quality. Westinghouse is combining its 120Hz with video-processing features that smooth images and help to eliminate judder (a visual artifact that sometimes occurs when film is transferred to video. This can result in the appearance of jerky or stuttering camera movement).
Rey Roque, Vice President of Marketing at Westinghouse Digital Electronics, states, "LCD has clearly become the HDTV technology of choice for the majority of consumers in the U.S. Westinghouse is helping to bring high-end, advanced HDTVs to all consumers at the most affordable price points possible. The new TX Series provides large-screen viewing with an enhanced 120HZ refresh rate – at the best prices in the industry today."
TX Series -- 120Hz 1080p LCD HDTVs
The 37” TX-37510Z has a 5000:1 contrast ratio for full HD,500 nits brightness, 6.5 ms response time, 4 HDMI inputs, 2 YPbPr, 2 CVBS/S, 1 VGA, and 1 SPDIF. The 42” TX-42F970Z features a 4000:1 contrast ratio, 500 nits brightness, quick 4 ms response time, 4 HDMI inputs, 2 YPbPr, 2 CVBS/S, 1 VGA, and 1 SPDIF. The 55” TX-55F350Z offers a 5000:1 contrast ratio, 500 nit brightness, 6.5 ms response time, 3 HDMI inputs, 2 YPbPr, 2 CVBS/S, 1 VGA, and 1 SPDIF.
The 37" TX-37510Z ($TBD Estimated Retail Price) will be available in June/July 2009; the 42" TX-42F970Z ($TBD Estimated Retail Price) will be available in May/June2009; the 55" TX-55F350Z ($TBD Estimated Retail Price) will be available in May 2009.
40", 46" and 47" Class 1080p LCD HDTVs
The 47” VK-47F140S offers a 4000:1 contrast ratio; 500 nits brightness; 6.5 ms response time and 3 HDMI input, 2 YPbPr, 2 CVBS/S, 1 VGA, and 1 SPDIF.
In 2009, Westinghouse will also continue its 40" 1080p VK-40F580D LCD HDTV/DVD Player combo unit. This versatile set features an integrated front slot load DVD player, 2 HDMI inputs and preset and custom video modes for an exceptional viewing experience. Additional features include Pixel Direct™ technology that delivers DVD video to the screen using a direct path (the shortest path possible) and the least amount of signal processing and SpineDesign™ construction featuring side connectors for easy accessibility, with picture view technology through the USB port.
The 40" 1080p VK-40F580D LCD HDTV/DVD Player combo unit ($899 Estimated Street Piece) is currently available; the 46" VK-46F260S (TBD Estimated Retail Price) will be available in April 2009; the 47" VK-47F140S ($TBD Estimated Retail Price) will also be available in April 2009.
About Westinghouse Digital Electronics
* The NPD Group/Retail Tracking Service, based on unit sales, Year to Date 2008.