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SAMSUNG LAUNCHES NEW LINEUP OF AFFORDABLE FULLHD COMMERCIAL DISPLAYS

Samsung FP-2 Series Professional LCD Displays Offers Best Mix of Connectivity, Reliability and Renowned Samsung Picture Quality

INFOCOMM, JUNE 17, 2009 –(Virtual Press Office)- Samsung Electronics America, a subsidiary of Samsung Electronics Corporation, the number one worldwide brand of LCD display products, today announced it is shipping its newest lineup of FullHD Professional LCD Displays for Commercial applications, the FP-2 Series.

The new FP-2 Series includes FullHD 40” and 46” displays which are offered in two versions with and without embedded PCs. The 400FP-2, 400FPn-2, 460FP-2 & 460FPn-2 all offer 1920x1080 resolution, full commercial connectivity and commercial-grade panel that are rated at 16 hours, 7 days a week. These displays fit into the line-up right below Samsung’s award-winning 24/7 DID panel displays, the DX Series. Available now, the FP-series is available starting at $1175 for the 400FP-2 and $1646 for the 460FP-2.

“Samsung is recognized for displays that feature best-in-class picture and reliability. We are proud to announce our latest commercial offering which is designed to help customers who have not been able to utilize digital signage in the past because of the cost-of-entry,” said Mr. J.H. Kim, President, Information Technology Division, Samsung Electronics America Inc. “However, we recognized that a commercial installation deserves a commercial-grade display built to withstand environmental factors that consumer-grade TVs are not designed to handle.”

DELIVERING THE COMPLETE MESSAGE
Utilizing Samsung SPVA panel technology, the FP-2 Series provides customers with incredible 178/178 degree viewing angles and a bright crisp picture. Messages will be easily readable at whatever angle your audience may be viewing the display. The FP-2 Series also features 4,000:1 static contrast ratio and a dynamic contrast ratio of 40,000:1. With an 8ms response rate, you can depend on motion clarity with reduced blurring. The integrated stereo speakers allow marketers to tap into the audience’s second sense without additional cost, delivering a truly streamlined package. The anti-image retention technology also offers four options that can be set automatically to preserve the life of the panel.

FULLHD & FULL CONNECTIVITY
All FP-2 Series displays feature 1920x1080 resolution, which takes advantage of FullHD, 1080p content. This allows content developers to create incredibly detailed and engaging content. To support content delivery, the FP-2 Series was designed to handle a wide range of commercial video and audio inputs including VGA, DVI, CVBS, HDMI, BNC and component connections. For network capability, upgrade to the 400FPn and 460FPn which features embedded PCs which can be easily managed over any network with Samsung’s MagicInfo™ Pro or the new MagicInfo™ i software. A digital TV tuner can also be easily added to the package with Samsung’s option set back box (SBB-DT).

“The FP-2 Series is ideal for those looking for a balance of cost, quality, performance and reliability,” said Kevin Schroll, Senior Product Marketing Manager, Information Technology Division, Samsung Electronics America Inc. “We recognized a need for more affordable commercial-grade displays that will allow most businesses to install digital signage without sacrificing reliability and image quality.”

The FP Series and all Samsung Commercial displays are available through Samsung resellers and distribution channels, which can be located by calling 1-866-SAM-4BIZ. Samsung Power Partners receive special promotions, lead referrals, training and technical support, as well as collateral and marketing materials. To find out more about becoming a Samsung Power Partner, visit http://www.samsungP3.com.

About Samsung Electronics America Information Technology Division
Samsung’s Information Technology Division (ITD) is one of the fastest growing IT companies in the U.S., and is committed to serving the IT needs of consumers ranging from the home user to the Fortune 500 elite, and supports the valued channel partners who serve our customers. Offering innovative solutions and award-winning designs, Samsung ITD presents a complete line of award-winning color and mono-laser printing solutions, desktop monitors, notebook computers, digital signage solutions and projectors. Based in Ridgefield Park, N.J., ITD is a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). For more information, please visit http://www.samsung.com or call 1-800-SAMSUNG.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit http://www.samsung.com.

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