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HULU KICKS OFF SUPER BOWL SEASON WITH HULU ADZONE

THE ULTIMATE SUPER BOWL ADVERTISING EXPERIENCE

Fans can watch and vote for their favorite Super Bowl commercials in real-time across all streaming and mobile devices during Super Bowl XLVIII on Sunday February 2nd, while reliving the big game's best ad moments from the past.

Hulu AdZone 2014 Header

WHAT:

  • Hulu AdZone brings viewers the ultimate Super Bowl advertising experience - a comprehensive hub featuring the commercials of Super Bowls past, teasers for this year's upcoming game day ads, and real-time viewing of this year's commercials during the big game - all on a slick interface accessible across all devices, including your mobile phone.
  • Fans pick the winner. Beginning at kick-off on Sunday, Feb. 2, viewers can visit Hulu.com/AdZone to watch, share and cast their votes to decide the best commercial of Super Bowl XLVIII. The results are tallied in real-time and announced right after the big game.
  • Instant replay. Marcus Allen's 74-yard touchdown in Super Bowl XVII is one of the most exciting moments in the history of the big game. Just as iconic? Apple's 1984 advertisement that ran the same year. Starting today, viewers can relive the greatest Super Bowl commercials of all time within Hulu AdZone's massive library.
  • No blind side for mobile. Watching the game with friends? No need to huddle around one computer. AdZone's sleek design is accessible across any mobile device, allowing you to vote, watch and share your favorite ads from - wherever you are.
  • Hulu AdZone, presented by Toyota, has been delivering audiences the best commercials of the Super Bowl since 2008. Every Super Bowl Sunday and the Monday following, millions of viewers visit Hulu AdZone to get into the game-day spirit and pick their favorite ads.

WHEN:

  • Hulu AdZone launches on January 16. Voting opens at kick-off on February 2nd and closes at the end of the game. Voting results will be shared the same evening.

WHERE:

  • Hulu AdZone on Hulu and Hulu Plus: www.hulu.com/adzone
  • Hulu AdZone Teaser Video: http://www.hulu.com/adzone/583700


WHO:

  • Executives available for commentary and insight:
  • Jim O'Donnell, Vice President, Advertising Sales
  • Michael Learmonth, Deputy Managing Editor, Advertising Age

About Hulu:

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Hulu is an online TV service whose mission is to help people find and enjoy the world's premium content when, where and how they want. As we pursue this mission, we aspire to create a service that users, advertisers and content owners unabashedly love. (www.hulu.com)

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