LONG BEACH, Calif. (June 23, 2014) – Pioneer Electronics (USA) Inc. today brings an incredible multi-dimensional audio experience to consumers with a dedicated line of Dolby Atmos®-enabled Andrew Jones-designed Elite speakers and Elite SC series home theater receivers that will be Dolby Atmos upgradable via a firmware update available by the end of the year. With Dolby Atmos, sound comes alive from all directions, including overhead, to fill the home theater with astonishing clarity, power, detail, and depth. The new 2014 flagship Elite SC receivers with Dolby Atmos will provide the critical multi-channel processing and necessary power required to fully create the Dolby Atmos effects while a new line of Andrew Jones designed Elite speakers will produce exceptional sound quality that brings the technology to life (1).

“We’ve been at the forefront of every technology available for the home theater environment and we’re making a point to have the Dolby Atmos technology into the latest products that will captivate and transport audiences with multi-dimensional sound,” said Chris Walker, director of AV product planning and marketing for the Home Electronics Division of Pioneer Electronics (USA) Inc. “To ensure the best Dolby Atmos experience possible, Pioneer not only produced a series of ultra-high end receivers dedicated for the task, but also appointed Andrew Jones, our top speaker engineer, to design a speaker system worthy of the Elite brand and that can reproduce the sound quality that only Dolby Atmos can deliver.”

First established in the cinema, Dolby Atmos transports audiences into the middle of the movie action with a multi-dimensional sound experience that heightens emotions. Pioneer’s years of experience and expertise in home theater gave them the opportunity and advantage to develop a complete Dolby Atmos system with both receivers and speaker products. The availability of a single Pioneer branded system provides better control of the Dolby Atmos experience and the advantage in delivering the technology.

“Dolby Atmos is the next step in home entertainment and it’s really something you have to experience for yourself to understand how truly amazing it is,” said Michael Crane, Senior Director of Merchandising for Magnolia Home Theater and Design Centers. “We’re looking forward to demonstrating the technology in our Magnolia locations through Pioneer’s complete Dolby Atmos-enabled system.”

There are more than 340 Magnolia Home Theater locations within Best Buy stores nationwide that offer customers a premium home electronics shopping experience. There are also more than 40 Magnolia Design Centers which are the flagship of the Magnolia brand and provide the finest brand names, greater depth in product categories, as well as highly-trained system designers, project managers, programmers and installers.

About Pioneer Electronics

Pioneer’s Home Electronics Division develops award-winning audio and video home theater products including A/V receivers, Blu-ray Disc™ and DVD players, and speakers. The company’s brands include Pioneer® and Elite®. More details can be found at www.pioneerelectronics.com.

About Dolby Atmos

Dolby Atmos delivers captivating, multidimensional sound that places and moves specific sounds anywhere in the room, including overhead, to bring entertainment alive all around the audience.

Since its introduction in the cinema in 2012, Dolby Atmos has been embraced by all the major Hollywood studios, seven Academy Award® winning directors, and 16 Academy Award-winning sound mixers, among others. Later this year, entertainment enthusiasts will be able to enjoy Dolby Atmos in their home theaters.

To learn more about Dolby Atmos and home theaters, visit the Dolby Lab Notes blog here.

(1) To enjoy the full Dolby Atmos experience, consumers must have Dolby Atmos encoded content, Dolby Atmos-enabled receiver, and new Dolby Atmos-enabled speakers or add-on modules or at least two overhead speakers. Pioneer is a registered trademark of Pioneer Corporation Dolby and Dolby Atmos are registered trademarks of Dolby Laboratories