LAS VEGAS – January 07, 2008: DLP® Products from Texas Instruments (TI) (NYSE: TXN), today at the 2008 International Consumer Electronics Show (CES) set a new benchmark in HDTV brightness due to advancements in Light Emitting Diodes (LEDs). DLP technology has now doubled the brightness of previous LED models and reached levels that exceed that of the competing full HD plasma. These brightness advancements can be expected in future product lines from leading DLP HDTV manufactures and a prototype can be experienced in the DLP products booth at CES (Central Hall, Booth #8205).

The latest DLP HDTV LED enhancements also feature a 240Hz display mode which is a 100% increase in motion reproduction and exceeds comparable plasma and LCD HDTVs, making DLP technology the best for fast action sports and movies.

"DLP technology puts the best and brightest picture on the TV screen regardless of the light source used to illuminate it," said Adam Kunzman, business manager, DLP HDTV Products, Texas Instruments. "Consumers have responded favorably to LED powered DLP TVs since they deliver a brighter and more colorful picture, have an extremely long life and eliminate the use of a light bulb or the need to potentially replace it."

The brightness increases were achieved through optimization of the DLP chip inside HDTVs that controls the light mixing needed to display the brightest image with the largest color spectrum and highest contrast ratio of 500,000 to 1. Additional system changes to the LEDs were accomplished by working in close partnership with the leading LED maker, Luminous. The enhancements will enable wider angle screens to be incorporated by set manufactures in future models.

Additional DLP technology illumination innovations are being demonstrated by manufacturers during CES, including Mitsubishi's laser DLP HDTV. In early 2007, DLP products was the first mainstream HD technology to introduce LED back lights as a light source for illuminating an HDTV display. DLP technology provides leading HDTV manufacturers the flexibility to choose any light source, whether that is LEDs, light bulbs or even lasers.

About Texas Instruments DLP Products
DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema®). 50 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. DLP is the only HDTV technology built from a foundation in the digital cinema where it set the industry standard demonstrated by the deployment of DLP Cinema technology in 5,500 theaters worldwide. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology's chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 14.5 million DLP subsystems have been shipped. For more information, please visit http://www.dlp.com.

About Texas Instruments:
Texas Instruments (NYSE: TXN) helps customers solve problems and develop new electronics that make the world smarter, healthier, safer, greener and more fun. A global semiconductor company, TI innovates through manufacturing, design and sales operations in more than 25 countries. For more information, http://www.ti.com.

DLP and DLP Cinema are registered trademarks of Texas Instruments.