Las Vegas, NV -- Plasma TV pioneer Samsung Electronics America, Inc., ushers in a new age of awe with its 2005 line of Widescreen Plasma HDTVs. Led by the CES Innovations Award honored HPR8072 and HPR5072 models, Samsung's 2005 plasma TVs represent the best the market has to offer, with peerless video playback, eye-popping color display and true theater-quality size. Experience the wonder of Samsung's Widescreen Plasma HDTVs during CES 2005 at the Samsung booth, #11024 in the Central Hall of the Las Vegas Convention Center from January 6th – 9th.

"As a demonstrated leader in the Plasma TV field, Samsung is proud to advance the technology to the next level with the HPR8072 and the HPR5072, the ultimate combinations of screen size and picture resolution," said Jonas Tanenbaum, Senior Marketing Manager of Flat Panel and Direct View Products for Samsung Electronics America. "The 2005 plasma TVs have been produced at our state-of-the-art facility in Chonan, South Korea. They are the epitome of elegance and performance -- true masterpieces of design and engineering for the serious home theater connoisseur."

80" Plasma – World's Largest
With a cinema-sized 80" screen, the Innovation Award honored Samsung HPR8072 Widescreen Plasma HDTV is the world's largest consumer television. The groundbreaking plasma TV complements a huge screen size with the best resolution available on the market (1920 x 1080) and progressive scanning for the ultimate in smooth video playback. The set offers the highest level of HDTV support, with high brightness (1500cd/m2), a high contrast ratio (5000:1) and 12-bit processing combining to provide an astounding 68.7 billion displayable colors.

The HPR8072 was designed with a modern high gloss bezel that can be custom ordered in multiple colors for high-end A/V consumers who have specific tastes and décor needs. Custom matching tall-boy style speakers and a matching specialized component rack ensure that the top-of-the-line plasma is a conversation piece whether on or off. The HPR8072 also includes Samsung's latest proprietary DNIe (Digital Natural Image engine) chip for improved image quality, and the Samsung patented Anynet home networking chip, for a genuine confluence of performance and convenience. The 80" HPR8072 will be available in Summer 2005.

50" Widescreen Plasma HDTV
The culmination of Samsung's long-term commitment to excellence in design and performance, the 50" HPR5072 Widescreen Plasma HDTV is the television of choice for the home theater elite. The Innovation honoree reinforces Samsung's leadership in the plasma TV technology category offering the Best Picture quality available in a plasma television. An industry leading 10,000:1 contrast ratio displays the deepest blacks and the most brilliant whites for an impressive level of picture detail. 1,376 X 768 progressive resolution showcases 68.7 billion vibrant colors. With a panel life (to ½ brightness) of 60,000 hours, viewers can exalt in decades of superb picture quality (27 years @ 6 hr/day.) A horizontal viewing angle of more than 175 degrees provides a picture-perfect entertainment experience from anywhere in the room. A feat of modern design, the HPR5072 features an edge-to-edge EMI glass filter with no bezel, to create a striking floating glass effect. The plasma includes an integrated stand and speaker, with a detachable speaker grille. The 50" HPR5072 will be available in April 2005 and is positioned at an MSRP of $6,999.

Samsung will also offer 63" and 42" versions of its award-winning Widescreen Plasma HDTVs. The HPR 6372 and the HPR4272 will feature high definition progressive resolution, superior color vividness, and precise video playback sure to delight A/V enthusiasts. The experience of true high definition television is heightened by an elegant, modern design that makes each set the ideal home theater centerpiece, no matter what the décor. Samsung's next generation of patented, proprietary DNIe imaging and Anynet home theater technologies complete the package for an indisputable overall value. The 63", HPR6372 will be available in June 2005 and is positioned at an MSRP of $12,999. The 42" HPR4272 will be available in May 2005 and is positioned at an MSRP of $4,499.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics, information systems and telecommunications products. The SEA organization oversees the North American operations of Samsung's Consumer Electronics Division, Information Technology Division, Samsung Telecommunications America, Samsung Electronics Canada and Samsung Electronics Mexico. Please visit samsung.com for more information.

About Samsung Electronics
SAMSUNG Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs.