ATLANTA, September 10, 2009 – At CEDIA 2009 Sharp is making high-end home entertainment options a reality for the everyday consumer, offering premium quality large-screen AQUOS® LCD TVs at value price points and demonstrating a full line of LED-backlit LCD TVs that provide excellent picture quality and ultra-low energy consumption. In addition to the AQUOS LED LCD TV series, Sharp is introducing groundbreaking pricing on 60- and 65-inch class AQUOS LCD models, providing full-featured large-screen TVs to fulfill consumer wishes in this difficult economy.

Complementing the AQUOS LCD TV introductions is a new Sharp AQUOS Blu-ray player that supports BD-ROM Profile 2.0 for BD Live interactive features through an Ethernet jack-enabled Internet connection. The player will also provide consumers access to premium streaming video content* for a first-class home theater experience.

“Sharp continues to develop and expand its high-definition display offerings, while keeping consumer needs and budget constraints in mind,” said Bob Scaglione, senior vice president and group manager, Product and Marketing Group, Sharp. “Our 60- and 65-inch class LCD price points provide a solution for consumers that have been waiting for very large LCD TVs to replace their older rear projection or plasma TVs. Sharp is committed to delivering the best quality high-definition products and we are making every effort to bring these innovations to the general consumer, like with the new AQUOS LED LCD TV Series that offers a premium picture without a premium price.”

Sharp has also recently made enhancements to its AQUOS Net™ service, which gives users instant access to customized Web-based content in the form of widgets, as well as realtime customer support. For an improved customer experience, multi-image side bar viewing has been incorporated to AQUOS Net capable LCD TVs to provide greater flexibility in navigating side bar widgets. This allows consumers to view several widgets of content at once.

Earlier this year, Sharp added new content from Rallypoint to its roster of widgets, which currently includes content from Weatherbug to check the local forecast, NASDAQ for stock quotes, Accedo Broadband for casual games such as blackjack and Sudoku, UCLICK to follow daily comic strips, daily local NAVTEQ Traffic™ reports, AQUOS Gallery, which provides users with beautiful high-resolution 1080p images of scenery and nature, and a variety of web-based content from NBCU’s broad portfolio. Rallypoint is the leading provider of software and services for Internet-enabled HDTVs and interactive television. With Rallypoint’s services, consumers can access fantasy sports content and social networking features. At CEDIA, Sharp is announcing a new Sports Score Widget from Rallypoint for up-to-the-minute NFL scores, upcoming schedules, in-progress updates, final scores and league standings.

Through AQUOS Net, consumers also have access to unparalleled customer support for their television, including the ability to have dedicated AQUOS AdvantageSM advisors connect remotely to their TV to assist in adjusting the TV’s settings and optimizing picture quality for the best viewing experience. This interactive tool, known as AQUOS Advantage LiveSM, is easily accessible from the AQUOS Net home page. AQUOS Net is incorporated into the 40-inch class and larger new AQUOS LED LCD TV series.

The 2009 CEDIA Sharp Electronics booth features a myriad of styles of AQUOS LCD TVs, ranging from the company’s widescreen 19-inch (18 ½” diagonal) screen class AQUOS LCD TV offering, up through 65-inch (64-33/64” diagonal) screen class sizes. These models offer energy-saving features and modern designs, with full HD 1080p models in six screen size classes as well as the availability of 120Hz in several models. The booth is also packed with advanced digital technologies that complement the flat-panel TV revolution and one-of-a-kind new digital technologies. In addition to AQUOS LCD TVs and Blu-ray, highlights include a range of iPod? docking systems that allow the user to charge devices and play music directly from any iPod device, as well as a powerful new Sound Bar for space-saving surround-sound audio home theater.

AQUOS LED LCD TV Series (models LC-52LE700UN, LC-46LE700UN, LC-40LE700UN and LC-32LE700UN)
Sharp’s AQUOS LED LCD TV series provides the ultimate in picture quality and value, offering consumers the lowest power consumption of any available LCD TV. A new series of LCD TVs that combines Sharp’s award-winning AQUOS LCD technology with a Full-Array LED backlight system, the LE700 AQUOS LED series delivers unprecedented image quality and energy efficient, eco-friendly performance. This Full-HD 1080p LCD TV series, available in 52-, 46-, 40- and 32-inch screen class sizes (52 1/32”, 45 63/64”, 40”, and 31 35/64” diagonal respectively), introduces a newly-developed Full HD 1080p X-Gen LCD Panel with advanced pixel control for extremely deep black levels. The X-Gen panel also provides a wider aperture to allow more light to pass through the panel, resulting in higher peak brightness. The panel provides Spectral Contrast Engine MC for an extremely high Dynamic Contrast Ratio of more than 2,000,000:1 for crisp picture quality and vibrant colors, as well as a special dejudder feature (on the LC- 52LE700UN and LC-46LE700UN) that results in the smooth reproduction of film content. Sharp’s proprietary Fine Motion Enhanced technology is included for 120 Hz Frame Rate Conversion. The UltraBrilliant Full Array LED backlight enables uniform brightness and color purity with higher luminance per watt so less power is needed. The series is mercury-free, exceeds the EPA’s ENERGY STAR criteria for power consumption by up to 67 percent and has a long lifespan of 100,000 hours. The AQUOS LED series also includes Sharp’s AQUOS Net™ (not on 32-inch) capability, a service that gives users instant access to customized Web-based content as well as real-time customer support. Additionally, the units include four HDMI inputs as well as dual HD component terminals, all of which are compatible with 1080p signals. The units also offer an RS-232C port for custom installations, a dedicated PC input and a USB photo/music player (except on the 32-inch) for the convenience of high-resolution digital photo viewing and MP3 music enjoyment on the TV. The LC-52LE700UN, LC-46LE700UN, LC- 40LE700UN and LC-32LE700UN are available now for Manufacturer’s Suggested Retail Prices (MSRPs) of $2,799.99, $2,199.99, $1,699.99 and $1,099.99 respectively.

AQUOS HDTV E77 Large-Screen Models (models LC-65E77UM and LC-60E77UN)
Sharp’s two new competitively priced AQUOS LCD TVs make large-screen units with advanced performance attainable for more consumers. The 65-inch screen class size LC-65E77UM (64- 33/64” Diagonal) and 60-inch screen class size LC-60E77UN (60-1/32” Diagonal) AQUOS LCD TVs join the acclaimed E77 series, filling out a lineup of Full-HD 1080p models that bring enhanced picture quality to the forefront. Additionally, the LC-60E77UN is the first 60-inch LCD TV on the market, meeting the need for a highly sought-after screen class size. The E77 series features Sharp’s Advanced Super View (ASV) Superlucent panel for a dramatically bright and crisp picture. The ASV Superlucent panel smoothes the surface of the panel and controls the external light, intensifying the panel brightness and contrast. This provides the most detailed Full HD picture possible. The models also include Fine Motion Enhanced technology for 120 Hz Frame Rate Conversion, fast pixel response time of 4 ms, and wide viewing angles of 176 degrees, so users can view the television from virtually anywhere in the room. Additionally, these units include four HDMI inputs and two HD component terminals, all of which are compatible with 1080p signals from Blu-ray and other new devices, in addition to RS-232C for custom installations and a dedicated PC input. These models feature a new design sure to complement any décor. The black cabinet blends elegantly into a soft champagne gold hue that accents the bottom of the frame, befitting both modern and traditional design schemes. The E77 series is compliant with the most recent Energy Star standards and also offers energy saving through Sharp’s OPC function, to automatically adjust the unit’s brightness based on the lighting of the room. The LC-65E77UM and LC-60E77UN will be available this month for MSRPs of $4,499.99 and $3,499.99 respectively.

AQUOS HDTV E77/E67UN Series (models LC-52E77UN, LC-46E77UN, LC-40E77UN and LC-40E67UN
The widescreen series of Full HD1080p HDTV AQUOS LCD TVs brings enhanced picture quality to the forefront. The Series features the E77UN models in 52- (52 1/32” diagonal), 46- (45 63/64” diagonal) and 40-inch (40” diagonal) screen class sizes (LC-52E77UN, LC-46E77UN and LC-40E77UN respectively), and an E67U model in a 40- (40” diagonal) screen class size (LC-40E67UN). The E77 models feature Sharp’s Advanced Super View (ASV) Superlucent panel for a dramatically bright and crisp picture with reduced haze and reflectivity. These models also include Fine Motion Enhanced technology for 120 Hz Frame Rate Conversion, a special dejudder feature that helps eliminate background motion artifacts on Blu-ray movies, fast pixel response time of 4 ms, and wide viewing angles of 176 degrees, so users can view the television from virtually anywhere in the room. Additionally, these units include five HDMI inputs (four on the 40-inch class) and two HD component terminals, all of which are compatible with 1080p signals from Blu-ray and other new devices, in addition to RS-232C for custom installations and a dedicated PC input. The 1080p E67 model incorporates Sharp’s ASV Superlucent technology, providing the most detailed Full HD 1080p picture possible. Additionally, it is fully equipped with four HDMI inputs with 24p input capability and two component video inputs, all 1080p compatible. The full E series is compliant with the most recent Energy Star standards and also offers energy saving through Sharp’s OPC function, to automatically adjust the unit’s brightness based on the lighting of the room. The models offer a new design, with a black cabinet that gives way to a soft champagne hue that accents the bottom of the E77 series frame, and a subtle copper hue at the bottom of the E67 cabinet. The LC-52E77UN, LC-46E77UN, LC-40E77UN and LC-40E67UN are available now for MSRPs of $2,199.99, $1,799.99, $1,299.99 and $1,099.99 respectively.

AQUOS Blu-ray Disc Player BD-HP52U
Sharp expands its suite of Blu-ray players with the slim-profile Full HD 1080p AQUOS® Blu-ray Disc? player, model BD-HP52U, which will provide consumers access to premium streaming video content*. When paired with an AQUOS HDTV Liquid Crystal television, consumers can enjoy the latest Blu-ray Disc titles, as well as standard-definition DVDs, in the highest resolution possible. The BD-HP52U supports BD-ROM Profile 2.0 for BD Live interactive features through an Ethernet jack-enabled Internet connection. Users can download and stream bonus content such as additional scenes, shorts, trailers and multi-player interactive games, providing the consumer full access to content otherwise unattainable. The BD-HP52U incorporates several added features that help to improve the home theater experience, including advanced audio decoding, Deep Color™ for the purest color available on video images, and an RS-232 port for management by external control systems. The BD-HP52U enables superior video quality with state-of-the-art HDMI 1.3 digital output with x.v. color, and 1920 x 1080 video at 24 frames per second output, matching the playback of the original film. For added convenience, the BD player includes Sharp’s proprietary Quick Start feature for quick disc loading. The player outputs the most advanced lossless surround-sound formats including Dolby® TrueHD and DTS HD Master Audio via HDMI digital output. The player also decodes Dolby Digital Plus, which provides optimum surround sound for appropriately equipped receivers. Consumers can also record and playback high-definition digital camcorder video files with AVCHD. The BD-HP52U is compatible with a wide variety of formats including BD-ROM/RE/R, DVD Video, DVD-RW/R, DVD+RW/R, Audio CDs and MP3 audio files. It also optimizes standard DVD playback signals to deliver better picture and sound quality and includes a jpeg viewer. The BD-HP52U will be available in October for an MSRP of $379.99.

3.1 Sound Bar Home Theater System (model HT-SB500)
Sharp’s new 3.1-channel sound bar, model HT-SB500, offers enhanced audio technology and easy setup for a dynamic home theater experience. The sound bar features a slim profile design, enclosing the main left and right speakers, center channel and subwoofer in one thin, wall-mountable sound bar. A newly-designed front panel control uses Sharp’s Touch Panel technology for the ultimate convenience and high-tech feel. The bar can also be placed on a TV stand (32-inch LCD and up), with included mounting plates. This 32-watt sound bar uses SRS TruSurround HD that virtualizes channels, creating a superior multichannel surround sound effect with deep bass and crystal clear high frequency reproduction. SRS WOW HD Sound provides a natural listening experience and a deep, natural bass response. The HT-SB500 adds 5 digital audio decoding with DTS, Dolby® Digital and Dolby® Pro logic II decoder, as well as Dolby® Virtual Speaker to effectively simulate 5.1 channel surround sound. For flexibility and simple setup, the sound bar features dual audio inputs, right and left RCA jacks and a 3.5mm sub mini jack, which allows for a second audio source such as an MP3 player. The bar also includes a slim remote control with Sharp AQUOS LCD TV control, a programmed equalizer, and an auto On/Off function. The HT-SB500 will be available in December for an MSRP of $349.99.

Music System for iPod® (Models DK-AP8P and DK-AP7P)
These small, yet powerful, 2.1 channel made for iPod® audio systems also work with iPhone® and feature an ultra-portable design for headphone-free music on the go. An IR wireless touch panel remote control on the DK-AP8P adds flexibility and convenience, acting as a magnetic cover when not in use, while the DK-AP7P folds shut - protecting the units from damage during travel. The single system houses all the necessary components for an enjoyable listening experience, including the main drivers and subwoofer. With approximately six hours of battery operation and an AC adapter and soft carry bag included, these new audio systems are truly a portable solution to enjoying high-quality audio from any location. The iPod terminal allows the user to charge and play music directly from any iPod or iPhone® through the unit’s full range bass reflex speakers with HDSS™ (high-definition sound standard) sound technology. For optimum sound quality, the units offer Esound, a digital signal processing technology that improves the quality of compressed digital music. Both models also include a video output so that when connected to a TV, users can enjoy their favorite iPod videos and photos on a larger screen. The DK-AP8P and DK-AP7P will be available in September for MSRP of $189.99 and $129.99 respectively.

1080p DLP Home Theater Front Projector (model XV-Z15000)
Sharp showcases its 1080p DLP home theater front projector that represents an outstanding value in the home theater market. The XV-Z15000 projector bundles an unprecedented 30,000:1 dynamic contrast ratio and high brightness in a price-competitive model, recreating a true cinematic experience. Featuring a sleek high-gloss black design, the XV-Z15000 utilizes a single 1080p DLP 0.65” DMD chip from Texas Instruments (TI) to create one of the most spectacular images available in projection today. The true widescreen 16:9 aspect ratio projector provides cinema-quality images so consumers can enjoy movies in their original widescreen format, from the comfort of their own home. A 24 Hz film mode delivers the accurate representation of the film’s originally intended frame rate, giving consumers a more realistic viewing experience. A high brightness level of 1600 ANSI lumens delivers a magnificent and crystal-clear picture and a 6 Segment 6-Speed color wheel achieves flickerfree, high-grade images and accurate color reproduction for an uninterrupted image. A powered iris switchover function gives the consumer enhanced control over brightness and contrast settings with the touch of a button on the remote control, providing flexibility in varying home theater environments with different lighting situations. For easier installations, the model includes two HDMI™ terminals (version 1.3 with x.v.Color) to ensure a secure digital connection with all high definition set top boxes or Blu-ray players and an RS-232C input for custom installations. The XV-Z15000 is available for an MSRP of $2,499.99.

For more information on Sharp’s full line of Liquid Crystal Televisions, contact Sharp Electronics Corporation, Sharp Plaza, Mahwah, N.J. 07495-1163, or call 800-BE-SHARP. For online product information, visit sharpusa.com. Become a fan of Sharp AQUOS at www.facebook.com/SharpAQUOS.

Sharp Electronics Corporation is the U.S. subsidiary of Japan's Sharp Corporation, a worldwide developer of one-of-a-kind home entertainment products, appliances, networked multifunctional office solutions, solar energy solutions and mobile communication and information tools. Leading brands include AQUOS® Liquid Crystal Televisions, 1-Bit™ digital audio products, SharpVision® projection products, Notevision® multimedia projectors, Insight® Microwave Drawer® appliances, SuperSteam™ ovens, Plasmacluster® air purifiers and the OnEnergy™ solar system. For more information visit Sharp Electronics Corporation at www.sharpusa.com

* Streaming video content provider will be announced within the month

Sharp and AQUOS are registered trademarks of Sharp Corporation
DLP is a trademark of Texas Instruments
HDMI, the HDMI logo and High Definition Multimedia Interface are trademarks of HDMI Licensing, LLC.
Dolby, Dolby Digital Plus and Dolby TrueHD are registered trademarks of the Dolby Laboratories
Blu-ray is a trademark of Blu-ray disc association
iPod is a trademark of Apple
All other trademarks are property of their respective owners