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New Sony 4K Ultra HD TVs Now Available

The stunning clarity and detail of 4K Ultra HD is now available in a wider variety of models and sizes, augmenting the existing lineup of Sony premium television experiences

SAN DIEGO, June 28, 2016 – Sony Electronics released the pricing and availability today of three new 4K Ultra HD television series: the XBR-X800D, the XBR-X750D and the XBR-X700D. Ideal for a variety of room sizes and customer needs, all of these televisions deliver a superior 4K viewing experience as well as near 4K quality up-conversion from HD sources. With over eight million pixels, these Sony 4K TVs offer intense detail and stunning picture quality, providing more than four times the detail of Full HD. Movies, TV shows, photos, and content from your smartphone looks better thanks to our cutting edge 4K and exclusive Sony technologies.

The XBR-X800D series also features High Dynamic Range (HDR) compatibility to receive and process the new video standard. The XBR-X750D and XBR-X700D TVs will be upgradable to HDR compatibility via a firmware update later this year. Combined with 4K Ultra HD resolution, HDR will change the way you look at TV with added detail, color and contrast.

Sony XBR-X800D UltraHD TV

All three models support Google’s Android TV operating system, making it easy to stream video, download entertainment, or use as a gaming device. Android TV brings the world’s most popular mobile platform to Sony’s TVs, providing a tailored and intuitive entertainment experience. TV lovers can watch hit shows and timeless movies from Google Play™, Amazon Video, YouTube, Netflix, Hulu, PBS and Sony Pictures Home Entertainment’s ULTRA streaming service. Users can also access a huge selection of games and additional apps from the Google Play store right on the TV. Additional popular apps available via Android TV include HBO NOW, EPIX, Starz Play, iHeartRadio, Fusion, PlutoTV and Vevo.

Beyond streaming content, Sony’s Android TV platform allows Home Automation control directly from the TV’s user interface using a Logitech Harmony Hub. More than 270,000 home entertainment products and IoT (internet of things) devices, such as lights, shades and thermostats can be controlled and automated at the push of a button on the TV’s remote. In addition, Android TV's Voice Search feature has been enhanced to support natural language voice actions and longer, more complex sentences. And with Google Cast™, users can cast their favorite entertainment apps such as HBO GO from their Android or iOS device, Mac or Windows computer or Chromebook to the TV.

Pricing and availability

The X800D, X750D, and X700D Ultra HD TVs are available for pre-sale today, and will be on-sale in July at Amazon.com, BestBuy.com and other authorized dealers nationwide.

Models and Prices

  • XBR-49X800D, 49” class, $1,499.99 MSRP
  • XBR-43X800D, 43” class, $1,299.99 MSRP
  • XBR-65X750D, 65” class, $2,299.99 MSRP
  • XBR-55X700D, 55” class, $1,499.99 MSRP
  • XBR-49X700D, 49” class, $999.99 MSRP

Please visit www.sony.com/news and follow #Sony4K on Twitter for the latest Sony 4K HDR news.

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