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DLP® 1080p TVs Reach Volume Distribution

Microdisplay TVs outselling CRT and plasma in large-screen category

Indianapolis, IN, Sept. 8, 2005: Texas Instruments (TI) (NYSE: TXN) at CEDIA today showcased DLP® 1080p TVs from HP, Mitsubishi, Samsung and Toshiba, which allow consumers to experience maximum-HD resolution with incredible clarity and razor-sharp images. 25 large-screen TV models featuring DLP 1080p technology are now shipping to retailers nationwide, ranging in screen sizes from 50" to 73". This breadth of product makes DLP technology the first large-screen 1080p TV technology to be offered in volume to consumers.

This new product line-up comes at a time when DLP TVs and the entire microdisplay category are experiencing strong momentum. According to NPD, the microdisplay TV category has displaced the projection Cathode-Ray-Tube (CRT) TVs that have dominated the large screen category for many years. As of the first quarter of 2005, microdisplay TVs are now outselling projection CRT and flat-panel plasma TVs in the U.S. large screen (>40") category. DLP technology is the number one panel supplier in the microdisplay category.

The addition of DLP 1080p TVs complements the broad line-up of 720p (1280 x 720) high-definition DLP TVs that has experienced strong success in the market. More than 125 DLP TV models are now available from major manufacturers including HP, LG, Magnavox, Mitsubishi, Panasonic, Samsung, Sharp, Toshiba and TTE/RCA, up from 75 models in 2004.

DLP 1080p TVs allow consumers to display a full 1920 x 1080 resolution, which meet the content move to a 1080 resolution standard. High-definition broadcasts, gaming devices, and video players (HD-DVD and Blu-Ray) are all moving to 1080 standards. With DLP 1080p TVs, consumers get a high-definition viewing experience defined by incredible colors, rich blacks, edge-to-edge sharpness, and stunning clarity.

"The breadth of DLP 1080p products available from our customers is truly impressive, and industry leading," said Adam Kunzman, Business Manager for TI DLP TV Products. "The range of DLP TVs that will be available to consumers this holiday buying season will allow them to choose one that fits their price, performance, style and functionality needs."

CEDIA attendees can experience DLP 1080p technology for both TV and front projection applications at TI DLP Products booth #248.

About Texas Instruments DLP Products
Texas Instruments DLP display technology offers clarity down to the most minute detail, delivering pictures rich with color and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema®). 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. At the heart of every DLP chip is an array of up to 2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology's chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 7 million DLP subsystems have been shipped. For more information, please visit http://www.dlp.com

Texas Instruments Incorporated provides innovative DSP and Analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com .

DLP and DLP Cinema are registered trademarks of Texas Instruments.

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