Sep 5, 2008 Brock     Bought it for <$725 at Costco and even though I *have* to like it since it's my ...

My Experience: Bought it for <$725 at Costco and even though I *have* to like it since it's my first HDTV I actually do like it. I think the pic quality is better than any other in this price range and, oddly, better than some of it's bigger cousins. I'm totally happy two months in.